With several years under my belt in newsletter production, there have been quite a few gone out to over 20,000 people in the world several times a week!
From giveaways to new product announcements, event coverage and everything in-between. My technical skills in newsletter generation include Adobe Photoshop, Illustrator, Mailchimp, Analytic studying, HTML embedding and more.
It's not just the artwork creation, my skills also include monitoring of email success. Understanding reach open and click-through analytics and when to send and whether or not to batch or mass dispatch has lead to a huge success in overall reach.
Typically within the retail sector you are lucky to get over 3.5% click through, on average my news has broken the 8% barrier. A huge success for engagement, community growth and in the long run, sales!
